Billing, credits & top-ups

Plans

Ally is €49/month (€490/year) and includes a generous monthly usage allowance — no API keys to manage, no metering to babysit. Ally BYOK is €29/month (€290/year): you connect your own model provider key and pay that provider for usage directly.

What a credit is

Credits track your model usage against your plan's monthly allowance — one credit is $0.001 of model spend. This is separate from the infrastructure your agent runs on.

If you use your full allowance

You'll never be surprised by a bill — we never auto-charge or surprise-bill you. If you use your full monthly allowance, your agent pauses until the allowance resets the following month. You'll get a heads-up once you've used about 80%, and a top-up or plan upgrade gets your agent back to work in under a minute. On BYOK, you pay your model provider directly, so you stay in full control of model spend.

Topping up

If you'd rather keep your agent on the same models even after your allowance runs low, a €10 top-up option appears once you've used about 80% of your monthly allowance.

Cancelling

You can cancel anytime — there are no contracts and no notice period, and billing stops at the end of your current cycle. The free trial costs nothing and needs no card.