Google Ads Ask Advisor explains performance drops and applies changes with approval

The task

The help page lists the recurring jobs of someone who runs Google Ads: finding out why clicks or conversions changed, working out why an ad was disapproved, sorting out identity verification and payment questions, and coming up with new keywords, headlines, and images. It also lists small account edits, such as pausing a campaign, changing its targeted location, or changing its daily budget.

What they did

Google built an assistant called Ask Advisor into the Google Ads interface, on top of its Gemini models. In an eligible account, the advertiser opens it from an icon in the top navigation bar or types a question into the search bar, and a chat panel opens on the right. The documentation gives example questions: a week-over-week performance report, why a branded campaign lost clicks, when bids on a campaign were changed, why an ad was disapproved and how to fix it, which documents an identity check still needs, and why a payment failed. It also lists requests for keyword ideas, headline and image suggestions, and optimization tips for Performance Max campaigns. Advertisers can save business context, such as a focus on ROAS, so later answers reflect it, and they can reopen earlier chats.

Where the approval sits

The help page says the advertiser carries out suggested changes with their approval, stays in editorial control of generated assets, and should review all suggested content. It also tells advertisers to confirm billing status, identity verification documents, and policy appeal outcomes in the account settings themselves. A separate Google launch post from November 2025 describes a differently named agent, Ads Advisor, with a similar pattern: it applies suggested actions after the advertiser's review, and for some policy problems it proposes a fix, such as an edited ad URL, for the advertiser to approve. The help page does not say whether a single-setting request, such as pausing a campaign, asks for its own confirmation.

Worth knowing

The source is Google's own help documentation for a feature in beta. It describes what the tool is built to do and reports no results from any team. The help page is undated and never names Ads Advisor. The November 2025 date belongs only to the separate launch post for Ads Advisor, and that post points to this help page, so the two are related, but the help page does not say they are the same product. The assistant appears only in eligible accounts and is not available in manager (MCC) accounts. The page covers a chat that the advertiser starts and does not show checks that run on a schedule.

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