The Trade Desk describes Koa agents that review media plans and troubleshoot campaigns

The task

The vendor frames the work of a media buyer as managing complexity: building campaigns from a media plan, watching pacing and delivery, finding out why a line is not spending, and looking up platform guidance without searching through the interface and documentation.

What they did

The page describes four Koa agents behind one conversational entry point in the Kokai platform: help and search, campaign creation, insights, and troubleshooting. For campaign creation, the buyer uploads a media plan in the format already in use, and Koa helps build the campaign structure. It asks clarifying questions and flags potential errors or inconsistencies. Example prompts are to build a campaign from the plan and to review the plan for setup issues. The insights agent answers natural-language questions about pacing and performance, such as which publishers are over- or underdelivering. The troubleshooting agent looks into a campaign that needs attention, explains the likely cause, and recommends specific fixes, for example when an ad group is not spending at all. The help agent answers platform questions and finds campaigns, ad groups, and creatives from a description. Koa works within the user's existing permissions and can use only the campaigns, settings, and data that user can access.

Where the approval sits

The page says review and approval stay with the buyer before anything moves forward in campaign creation, and that the buyer chooses which troubleshooting fixes to apply. Recommendations are optional, and the same manual platform controls remain available.

Worth knowing

The source is a product page written by the vendor. It describes capability and reports no results from any team. The conversational experience is in closed beta and open to select advertisers, and the page says initial capabilities may vary and makes no commitment about future availability. Pacing appears as a question the buyer can ask, and Koa flags potential errors or inconsistencies as part of campaign creation. The page does not describe alerts or checks that run without a prompt.

Prompt for your agent

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