LinkedIn Campaign Manager builds an Accelerate ad set the advertiser reviews before launch

The task

Setting up a paid campaign on LinkedIn means making a string of decisions before a single ad runs: how much to spend per day or in total, when the campaign starts and stops, who should see it, what the ads say and where they appear. For a small team or a solo marketer, each of these choices takes time, and getting one wrong wastes budget. The help page is written for advertisers who create an Accelerate ad set in Campaign Manager and want a ready proposal for all of these settings, plus somewhere to ask questions about them without leaving the setup screen to search the help center.

What they did

According to the page, Campaign Manager fills in the whole Accelerate ad set on its own: the budget, the schedule, the audience, the ads and the ad placements. The advertiser then works through that proposal on a review screen before anything goes live. An AI marketing assistant sits next to the setup. The advertiser can type a question into a field and get an answer, or select Assist in the corner of a section to get tips for that part, such as the audience or the budget. The assistant can suggest improvements, for example adding a data source to the ad set, and it can make changes on request, such as raising or lowering the daily or lifetime budget. If the assistant cannot help, it hands the conversation to LinkedIn's support team, through a live chat where that is offered or through a support ticket otherwise. Advertisers who prefer to change a section themselves select Edit in that section, for instance to add a contact list or narrow the audience by location.

Where the approval sits

The generated budget, schedule, audience, ads and placements are presented for review before launching, so the advertiser decides when the ad set goes live. Changes the assistant makes on request, such as a new budget, land in the same draft and can be checked there. Every section can also be edited by hand. The page does not describe the assistant launching or spending anything on its own, but once the advertiser launches, the budget shown on the review screen is what gets spent.

Worth knowing

The source is LinkedIn's own help page. It describes the feature and reports no results from any advertiser. The page says the assistant is still being tested, works only in English and has not reached the European Union yet, so advertisers there get the generated ad set without the chat. LinkedIn also lists a related article saying the older Accelerate campaigns are being discontinued, so the ad set flow is the current form. The page does not say how the audience or the budget is chosen.

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