Google Ads suggests AI-generated ad assets that the advertiser reviews before they serve

The task

A Performance Max campaign needs a steady supply of creative material in each asset group: headlines, descriptions, images in several sizes and sitelinks. Writing and resizing these by hand for every campaign is repetitive work for the person who runs the account, and handing it fully to automation means material goes live without anyone looking at it first.

What they did

Google's help page describes how the feature is set up. Google AI looks at the campaign and, where it sees a chance to produce good material, generates or reworks assets: new headlines and descriptions, images taken from the landing page, resized or cleaned-up versions of existing images, new generated images and dynamic sitelinks. Image suggestions follow the brand colors and fonts the advertiser has stored in the brand guidelines. The suggestions collect in a separate Suggested assets tab inside each asset group, marked with a red dot when new ones are waiting. The list refreshes when the campaign changes. Advertisers who have switched on full asset optimization get most generated material added automatically instead, and only newer asset types without their own control still arrive as suggestions.

Where the approval sits

In the suggestions tab the advertiser looks at each asset and chooses Add or Dismiss, one at a time or in bulk. An added asset becomes the advertiser's own: it is labeled as advertiser-created in reports, counts toward the asset limit and can be edited or removed later. A dismissed asset is not offered again for that campaign. This review step exists only while full asset optimization is off; with it on, Google adds generated assets without asking first.

Worth knowing

The source is Google's own help documentation, so it explains how the feature is meant to work and reports no results from advertisers. Google itself recommends switching on full automation, which removes the review step described here. Suggestions do not appear for every campaign, and the page lists video suggestions and bulk download as coming soon. Checking that generated text and images are accurate for the business stays with the advertiser.

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